Agenda

Glenn Taylor
President & Certified Leadership Coach, Skybound Coaching & Training

Menaka Thillaiampalam
Chief Marketing Officer, Hitachi Digital Services

Description coming soon!

David Saxe
Partner & Co-Founder, ELL

Description coming soon!

Stephen Brent May
Founder, One Foot Over

Let’s face it, the obsession with marketing ROI can be a bit overwhelming. We’ll explore the evolving landscape of how customers actually respond to marketing, cut through the jargon, and discuss practical strategies to measure what truly matters (even if it can’t always be neatly quantified in a spreadsheet). You’ll walk away better equipped to communicate the ROI of your efforts with tools to answer these questions:

1. Why am I tracking this metric?
2. Is this good compared to our industry benchmarks?
3. What am I going to DO with this information?

Let’s turn marketing reporting into more than pretty charts and graphs, and put it to work.

Moderator

Shannon Carlson
Managing Partner EVP Operations, BlueByrd Strategic Sales & Marketing

Panelists

Brandon Meek
Open AI Alliance – Sales & Market Development Leader, PwC

Abhi Vas
Marketing, Digital Personalization and Media Leader, Verizon

Ravi Singh
Vice President, Design & User Experience, PROS

Laura Mayer
Senior Director Global Web, Genysys

David Reid
Chief Technology Officer/Chief Marketing Officer, NOV

In today’s fast-moving B2B landscape, success isn’t just about embracing technology, it’s about knowing where it truly adds value, and to really understand value who you are and what you are about is core to success. While AI, automation, and digital tools are reshaping marketing and business strategy, real influence still comes from personal brand, integrity, and a clear sense of purpose. The leaders who gain access, build trust, and drive results are those who align their motives with the needs of their industry and customers.

David Reid, Chief Technology Officer of NOV and co-founder of redM, will explore how Houston and the energy sector are pioneering the future of B2B marketing through innovation while staying anchored in human connection. He will share how NOV is leveraging technology where it matters and why results, not trends, should drive every decision.

This keynote will challenge business leaders and marketers to rethink their approach, focusing not just on adopting the latest tools, but on using them to enhance trust, relationships, and measurable impact. Attendees will gain insights on how to strengthen their influence, build meaningful industry relationships, and ensure that technology serves people, not the other way around.

Moderator

Catherine Brown
Founder and Chief Trainer, The Good Humans Growth Network

Panelists

Richard Byrd
Fractional CMO & President, BlueByrd Strategic Sales & Marketing

Walt Parmer
Founder, Revenue Conductors

Divya Visentini
Co-Founder – Growth, Partnerships, and Client Strategy, Navstella

Chad Alessi
Managing Director – Cybersecurity, CTG

Julie Morris

Amal Agha
Senior Director, Corporate Brand Marketing and In-House Creative, Phillips 66

Glenn Taylor
President & Certified Leadership Coach, Skybound Coaching & Training

Kami Huyse, APR
CEO, Zoetica

Ken Jones
Vistage Chair, CEO Coach